Business Model
Smart, scalable finance tailored for SME growth.
Business Model
Buyline Holding AS operates a scalable, service-driven fintech model focused on delivering flexible Point-of-Sale finance to underserved SMEs. By combining low-touch technology, strong compliance, and sector-specific insight, we create long-term value for retailers, end customers, and investors.
Business Model in short
1. Strong Market Opportunity
Targeting a £2.1bn underserved SME finance market in the UK.
2. Proven Leadership
Led by a team with deep experience from Klarna, Barclays, and Close Brothers.
3. Rapid Growth Trajectory
Loan book projected to grow from £8.4m to £56.3m by 2028.
4. Scalable Technology
In-house platform enables efficient, low-touch onboarding and loan management.
5. High Partner Retention
20% of new leads come from partner referrals, showing strong satisfaction.
6. Regulatory Compliance
FCA-regulated with a comprehensive compliance framework and AI-driven oversight.
7. Diversified Loan Book
Balanced sector exposure reduces risk and enhances long-term yield potential.
